“I will not say blockchain will change the world. But our company is developing an easy-to-use blockchain platform to make our daily life more comfortable and convenient than before,” Song Gye-han, CEO of the WAY2BIT, a developer of the BORA chain, a decentralized total contents distribution platform.

Song made the remark in a PR session, called Meet up with BORA, with investors and developers at the Decentre office Thursday.

WAY2BIT founded BORA (Blockchain Orchestrated Redeemable Asset) Network in Singapore last April. It has successfully mobilized funds through the initial coin offering last July. It has been developing a platform.

Bora Ecosystem is a decentralized entertainment platform aimed at distributing digital contents and provide incentives to participants. Its primary target is game and digital entertainment. Its two-tiered chain structure utilizes a decentralized Ethereum network to acquire stability. In other words, BORA creates its internal blockchain that is based on the Ethereum network and works as a side chain to the main chain. This means fast transactions and scalability.

BORA boasts of four main services. Firstly, BORA also launched its test net called BORA Lagoon. Content providers can easily integrate their decentralized applications into the network. Secondly, it has BORA Island where consumers can buy and sell goods through the token wallet. Thirdly, it has BORA ATOLL, which is a guidebook for business partners. Finally, it has BORA Explorer where we can click information stored in the BORA platform.

BORA has partners which developers of healthcare, music downloading services.