# Layer 3: Pioneering User-Friendly Web3 Infrastructure

Layer 3 (L3) aims to make Web3 technology more accessible and user-friendly. By building a decentralized ecosystem where users can more directly own value, Layer 3 seeks to address distribution issues within current platform structures and encourage active participation in the Web3 space.

## Core Objectives of Layer 3

The foundational goals of Layer 3 include enhanced user experience, increased user engagement, gamification elements, and decentralized governance. Complex blockchain technologies are simplified through gamified quests and rewards, motivating user participation via reward systems and governance incentives.

## Growing Network and Market Reach

Layer 3 has established distribution infrastructure for over 100 cryptocurrency projects, including Uniswap, Base, Arbitrum, Linea, Polygon, and Celo. The platform supports 25 blockchains, encompassing EVM and Solana ecosystems, and has garnered over 3 million unique users across 120 countries.

In June, Layer 3 secured $15 million in Series A funding, bringing its total raised capital to $21 million since 2021. The company plans to collaborate with various Layer 2 solutions to offer faster and cheaper services. Block Media recently interviewed Dariya Khojasteh, co-founder and CEO of Layer 3, to discuss their vision of becoming the “Google of Web3.”

## Key Challenges and Solutions

Asked about the main issues Layer 3 is focusing on, Khojasteh highlighted blockchain teams’ struggle to achieve the distribution efficiency enjoyed by internet giants like Facebook and Google. New teams often waste significant resources building distribution strategies from scratch, leading to inefficiencies that hinder growth. Layer 3 aims to solve these problems with crypto-native solutions, optimizing how users learn about projects and earn tokens.

## Marketing Strategies in Web3

Layer 3 seeks to create a comprehensive ecosystem enabling users to trade cryptocurrencies, discover new projects, and earn tokens—all in one place. This integrated approach aims to attract and retain users by combining fun and profit. Layer 3 boasts impressive user retention, with top users visiting the platform consecutively for hundreds of days.

## Decentralization and Long-Term Vision

On maintaining decentralization while aspiring to be the “Google of Web3,” Khojasteh emphasized their goal to decentralize the current attention economy dominated by platforms like Google and Facebook. Layer 3’s model rewards users for their time and attention, offering tokens for engaging with protocols discovered via the platform.

## Multi-Chain Compatibility

Layer 3 is compatible with all EVM chains and plans to support non-EVM chains as they launch. This omni-chain approach ensures users find value in new ecosystems from day one. Khojasteh reaffirmed their commitment to integrating new blockchains immediately upon their release.

## L3 Token Utility

The L3 token enables layer-based staking, offering different levels of ecosystem access. Long-term users who stake L3 tokens can gain more extensive benefits, aligning incentives to ensure sustainable ecosystem participation. This model contrasts with short-term token airdrops that often lead to project instability.

## Market Performance and User Feedback

Khojasteh reported the L3 token has a mid-200s market cap ranking but a trading volume around 300, highlighting strong user interest. User feedback points to valuable utility as a key driver of this engagement, underscored by the diversity and attractiveness of the token’s use cases across three layers.

## Anticipated Partnerships and Future Plans

Layer 3 anticipates partnerships with a highly awaited chain and a major infrastructure project, both poised to utilize Layer 3’s launchpad. Plans also include deploying on non-EVM chains, ensuring users across different ecosystems benefit from Layer 3’s offerings.

## Final Words to Korean Web3 Investors

Layer 3 has generated nearly $10 million in revenue and issued over 30 million credentials and incentives. With over 110 million staked L3 tokens, demand on exchanges is robust. As new projects and partnerships develop, and broader deployment occurs, Layer 3 is poised to achieve its goal of becoming the “Google of Web3.”

Korean investors interested in Web3 should consider exploring Layer 3. Feedback is welcomed to further refine the platform. Layer 3 is committed to fostering an inclusive and engaging Web3 ecosystem for all.