Hanbitco exchange CEO Kim Sung-a has unveiled her re-branding strategy to attract more crypto users.

In an interview with the Block Media Tuesday, she said the domestic cryptocurrency market had become ‘stagnant water.’ Only existing investors buy and sell cryptocurrencies. New investors seldom flow in the market. Also, a few exchanges committed crimes. The government does not introduce regulations.

She said Hanbitco would become a trustworthy cryptocurrency exchange. She said all of its executives comprise financiers from such names as Merrill Lynch and JP Morgan. IBM developers also joined Hanbitco.

She said it took one year to establish the infrastructure, since its opening in March last year. Kim became its CEO this year. As a derivatives trader, she had built her career as a product manager in Korea’s first cryptocurrency exchange Korbit. She had also worked cryptocurrency trading firm Eljovi.

She said Hanbitco had devoted its energy to upgrading security and expanding server capable of massive investment. It secured the ISO 27001 global standard security certification. It awaits final approval on Korea Internet Security Agency on its cybersecurity. She expects to get the KISA Information Security Management System soon.

Last year, Hanbitco was sidelined by such big names as Bithumb and Upbit. Short-term speculative investors rushed to the exchanges providing free crypto coins. But Hanbitco refrained from doing such cheap marketing, she said.

“We charted our course of action,” she said, “Creating user-friendly exchange is the only way we must go.” The exchange redesigned its brand and would soon list many cryptocurrencies for trading, she added.

“Before listing coins, we first screen blockchain projects through our sophisticated manual,” the CEO said.
She would do her best to attract new investors. “For example, we would do marketing at big musical concerts,” Kim added.