# Web3 Builders Congregate to Discuss Growth Strategies at Summit

Web3 builders convened to deliberate on practical growth strategies at the “Web3 Growth Summit: Spread Your Own Narrative” organized by Despread. Held on the 29th at the Hashed Lounge in Gangnam, the summit emphasized actionable insights and growth strategies rather than merely showcasing technical superiority or project introductions.

Unlike typical networking events, this summit was designed to foster meaningful exchanges and support within the Web3 ecosystem. The goal was to promote growth by sharing challenges and success stories encountered during project launches.

The event began with a keynote on “Web3 Go-To-Market (GTM) Strategies” presented by Despread’s CEO, Euijun Young. Below are the key takeaways from the Despread Web3 Growth Summit presentation.

# Web3 Ecosystem Requires Tailored Strategies

Euijun Young, CEO of Despread, emphasized that the Web3 ecosystem is driven by liquidity and narrative. “It’s crucial to position products in alignment with the right market timing and narrative, which differs from traditional markets,” he said.

Young identified the core components of a successful GTM strategy as strengthening relationships with funds, institutions, and key communities; maintaining ongoing communication with the community and establishing a strong brand message; and employing a data-driven strategy by combining Web2 and Web3 analysis tools.

Particularly, he noted the need to merge traditional data tools (like GA and Amplitude) with new analytics tools (such as Kaito) to track user behavior and develop strategies based on this data.

Outlining a failed Web3 marketing case, Young cited Blast, explaining that despite initial narrative success, the project failed to sustain community interest and sentiment post-token launch due to inadequate mind-share maintenance.

Young concluded by recommending the integration of Web2 market strategies into current Web3 products. He advocated for applying a funnel chart—Awareness, Acquisition, Conversion, Retention—in Web3 and focusing on securing long-term users.

# Research Must Address Web3 User Information Gaps

In the research session, Populus, Tiger Research, and Xangle shared distinct approaches and strategies, all agreeing on the need to reduce user information gaps.

Steve Kim, co-founder of Populus, stated their goal to alleviate information asymmetry in the Asian market. “Rapid information delivery is key to bridging information gaps,” he said, noting the importance of balancing concise, timely content with deep, academic reports to maintain research platform diversity and objectivity.

Tiger Research’s CEO, Kyujin Kim, highlighted their role as a market information guide, aiding clients with investment and business decisions. Tiger Research offers tailored information for various markets through concise reports, multilingual translations, and local channel utilization. Kim stressed the necessity for Web3 research centers to meet the trust-based information demands of institutional investors.

Jang Kyeong-pil, CSO of Xangle, discussed the research house’s role in advancing the cryptocurrency market, stating, “Early information shortages led to scams and confusion, but the market is gradually becoming structured.” He suggested using humor and gossipy content in newsletters to bridge the user information gap and adopting strategies reflecting popular themes.

# Web3 Wallets Must Target Users with Differentiated Services

Digital wallet developers showcased their unique attributes and goals. Kepler’s co-founder Josh Lee emphasized that wallets with distinct identities within specific blockchain ecosystems have higher success prospects. He mentioned their strategy to support users of Cosmos and various other chains simultaneously for differentiation.

Lee added that Kepler focuses on meeting the multi-chain needs of current users rather than attracting new ones.

Yuminho, CSO of iTrust and WePin, shared that their focus is on developing tailor-made enterprise wallets leveraging their DeSpring wallet experience. They design services catering to enterprise and consumer dApp team requirements with diverse options and combinations to meet service needs.

Wallet developers aim for mutual growth with partners, developing business models that are interchangeable. Yuminho stressed the importance of feature development based on real customer needs and fostering growth through collaboration and information sharing.

# KOLs Must Uphold Responsibility, Produce Relatable Content

The role of Key Opinion Leaders (KOLs) in blockchain project growth was also discussed. Session moderator Park Joohyuk, operator of the “Park Joohyuk” Telegram channel, led the discussion.

Donghyun Jo, CEO of UndeFi and operator of the YouTube channel “DeFi Farmer Jo,” emphasized that KOLs must act responsibly, leveraging their expertise to persuade. He noted that a lack of expertise in content could hinder industry maturity and stressed the need to produce relatable content based on personal experiences.

The “CRYPTO Bull Ant” Telegram channel operator highlighted the importance of transparency in Web3 marketing and urged investors to critically assess information. “KOLs must construct logical flows of thought and provide forums for discussing validity,” he said.

“BQBee” Telegram channel operator emphasized that KOLs should win public empathy and articulate opinions. Simplifying complex blockchain concepts to engage more people in the Web3 ecosystem is crucial, he noted.

# Communities Must Attract Value-Aligned Users Beyond Numbers

Developers and communities are increasingly seen as key to the ecosystem’s success. Experts from Initia, Milkyway, and others presented sustainable community and product strategies. Researcher Jae-won Kim from Populus moderated the discussion.

Jessie from Initia underscored the importance of developer onboarding and community building. She noted that while incentives like airdrops attract initial community interest, sustainable engagement requires enjoyable and valuable products.

Milkyway’s marketing lead, Tree, emphasized that a community’s values and beliefs should be its foundation. Milkyway employs a marketing strategy centered around the modular narrative of its Celestia-based liquid staking solution. Tree highlighted the significance of aligning with users who share core values rather than merely pursuing economic gains.

Populus’s Jae-won Kim cited the success of projects like Uniswap, attributing it to responding to user needs and sharing core values. Authentic communication, value-centric communities, and modern marketing trends are fundamental for blockchain project success.

# Tailor-Made Platforms Contributing to User Expansion

Kaito and Galaxy, platforms well-integrated within the Web3 ecosystem, discussed their future outlook and new platform usage.

Kaito, an information platform for Web3, provides AI-based market analysis and social listening data to funds, traders, and project teams for research, marketing, and user analysis. Jeewoo Jeon, BD of Kaito, highlighted the array of unique indicators in the Web3 ecosystem that differ from traditional investment markets. “Customized data through social listening and community-centric analysis is essential,” she said.

Additionally, Galaxy supports early-stage projects across the board by offering rewards and learning opportunities to users. BD Jang Dajeong explained that Galaxy provides mission execution based on on-chain activities, user retention, and data analysis functions to enhance accessibility for Web3 projects.

# Web3 Growth Summit Concludes with Optimism for the Future

The summit concluded on a high note with expectations for the future of the Web3 ecosystem. Despread’s CEO Euijun Young stated, “The event was planned to empathize with early projects’ market strategy concerns, and we hope it aids the growth of domestic and international projects.”